reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly __________ of that necessary to gain a sale from a new customer.

Question

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Research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly 50% of that necessary to gain a sale from a new customer. This means that it is more cost-effective and efficient to focus on retaining existing customers through follow-up rather than solely focusing on acquiring new customers.

Reason Follow-Up Is So Important Is That Research Shows That