Which of the following statements regarding billboards is MOST accurate?

Question

Quizplus · Accepted Answer

Billboards are most effective as a supplemental reinforcement for well-known products, as they serve as a reminder and reinforcement of the product. However, they may not be as effective for pioneering product advertising or for smaller local firms due to their high cost. While billboards may catch a driver's attention, they can also be a driving hazard if they cause distractions. The effectiveness of billboards may vary depending on the location, but there is no strong evidence to suggest that they are more effective in rural areas than in metropolitan areas.

Which of the Following Statements Regarding Billboards Is MOST Accurate