There are three key factors when choosing among place-based media options for an advertising campaign: (1) the media habits of the target audience; (2) the product's attributes; and (3) __________.
A) cost.
B) the perceived risk.
C) the reputation of the prospective media firm.
D) the length of time required to get the message across.
E) the sustainability of the message.
Correct Answer:
Verified
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