There are three key factors when choosing among place-based media options for an advertising campaign: (1) __________; (2) the product's attributes; (3) and cost.
A) the perceived risk
B) the sustainability of the message
C) the reputation of the prospective media firm
D) the media habits of the target audience
E) the length of time required to get the message across
Correct Answer:
Verified
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A)
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