traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as __________.

Question

Quizplus · Accepted Answer

The nontraditional advertising options mentioned in the question, such as airports, doctors' offices, and theaters, are examples of place-based media, making option E the correct choice. Option A, remote media, typically refers to media that can be accessed from a distance, such as television or radio. Option B, electronic advertising, is too broad and could include both traditional and nontraditional options. Option C, product placements, specifically refers to placing products within TV shows or movies, which is not the same as the nontraditional options mentioned in the question. Option D, cooperative advertising, involves two or more companies sharing the cost and benefit of an advertisement, which is not relevant to the question.

Traditional Media Have Become More Expensive and Cluttered,advertisers Have Been