Which of the following statements regarding transit advertising is MOST accurate?
A) Transit advertising is well-suited for pioneering advertising.
B) Heavy travel times, when audiences are the largest, are not conducive to reading transit advertising copy.
C) Selectivity in transit advertising is unavailable to advertisers who want to buy space by neighborhood or bus route.
D) Transit advertising is creating safety hazards as people are busy reading the copy and not paying attention to the own well-being.
E) Transit advertising is highly selective of target audience when used on regular transit routes.
Correct Answer:
Verified
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