researcher asked Kelly,as a subscriber to Fitness magazine,which ads she remembered seeing in the most recent issue.Then Kelly was asked questions about the content and appearance of the ads she remembered.The researcher was using __________ to test the effectiveness of ads in the magazine.

Question

Quizplus · Accepted Answer

Unaided recall involves asking respondents to remember ads without any prompts, which is what the researcher did by asking Kelly to recall ads from memory.

Researcher Asked Kelly,as a Subscriber to Fitness Magazine,which Ads She