Sales promotions used to support a company's advertising and personal selling directed to ultimate consumers are referred to as __________.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are specifically designed to support a company's advertising and personal selling efforts directed towards ultimate consumers. These promotions are aimed at encouraging consumers to purchase a company's products or services through various incentives like coupons, discounts, sweepstakes, and loyalty programs. Trade-oriented sales promotions, on the other hand, are aimed at motivating retailers, wholesalers, and other channel partners to stock and promote the company's products. Manufacturers' promotions are a type of trade promotion that is designed to support the manufacturer's advertising and personal selling efforts. Channel promotions are promotions aimed at channel partners to encourage them to perform various distribution and promotion activities. Public service promotions are aimed at promoting causes or ideas rather than commercial products or services.

Sales Promotions Used to Support a Company's Advertising and Personal