preparing to go shopping after the Christmas holidays,Christy actively scans the ads in the local newspaper for coupons and contests.While in the store,Christy also looks for free samples of new products and products she hasn't purchased previously.The coupons,contests,and free samples are all examples of __________.

Question

Quizplus · Accepted Answer

Coupons, contests, and free samples are all examples of sales promotions, which are short-term activities designed to increase sales. Advertising is a broader term that encompasses all forms of promoting a product or service, while publicity refers to free media coverage. Personal selling involves direct interaction with customers to persuade them to buy a product or service, and direct marketing involves directly reaching out to potential customers through channels such as email or mail.

Preparing to Go Shopping After the Christmas Holidays,Christy Actively Scans