promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for

Question

Quizplus · Accepted Answer

IMC stands for Integrated Marketing Communications, which refers to the coordination and integration of all marketing communication tools and tactics to establish a consistent and unified message in the consumer's mind. Disney's use of advertising, direct marketing, internet promotions, and sales promotion with partner companies like McDonald's is an example of an integrated marketing communications approach.

Promote Its Theme Parks to Groups,Disney Uses Advertising,direct Marketing,Internet Promotion,and