promotional mix includes advertising,personal selling,sales promotion,__________,and direct marketing.

Question

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The promotional mix generally involves five elements: advertising, personal selling, sales promotion, public relations, and direct marketing. Therefore, the missing element from the given options is public relations (choice A). Infomercials (choice B) and merchandising (choice C) are types of advertising, while word-of-mouth (choice D) is a form of personal selling. Publicity (choice E) is similar to public relations but typically refers to unpaid media coverage.

Promotional Mix Includes Advertising,personal Selling,sales Promotion,__________,and Direct Marketing