__________ can be used to inform prospective buyers about the benefits of the product.
A) promotional mix
B) promotion channel
C) communication channel
D) marketing mix
E) media mix
Correct Answer:
Verified
Q14: promotional mix refers to
A) the three underlying
Q15: Which of the following is a suggestion
Q16: concept of designing marketing communications programs that
Q17: promotional mix includes advertising,personal selling,sales promotion,public relations,and
Q18: promotional mix includes advertising,personal selling,sales promotion,_,and direct
Q20: promotional mix includes advertising,personal selling,_,public relations,and direct
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