concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as __________.

Question

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The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as integrated marketing communications (IMC). It involves the integration of advertising, personal selling, sales promotion, public relations, and direct marketing to create a unified promotional message. The other options (A, B, C, and D) do not accurately describe this concept.

Concept of Designing Marketing Communications Programs That Coordinate All Promotional