Sears places a multiple-page booklet in the local newspaper about its President's Day sale,it is using which element of the promotional mix?
A) advertising
B) sales promotion
C) publicity
D) personal selling
E) direct marketing
Correct Answer:
Verified
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Q111: Which of the following is an inherent
Q112: Which promotional mix alternative has the advantage
Q113: Personal selling refers to
A) a seller-directed flow
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Q118: two-way flow of communication between a buyer
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