Which of these promotional elements has the inherent weakness of extremely high expense per exposure?
A) advertising
B) sales promotion
C) publicity
D) direct marketing
E) personal selling
Correct Answer:
Verified
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Q111: Which of the following is an inherent
Q112: Which promotional mix alternative has the advantage
Q113: Personal selling refers to
A) a seller-directed flow
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Q118: two-way flow of communication between a buyer
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