two-way flow of communication between a buyer and a seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision is referred to as

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Personal selling involves a two-way communication process between a buyer and a seller, where the seller aims to influence the buyer's purchase decision. It usually takes place in a face-to-face encounter, and the seller may use various techniques to persuade the buyer to make a purchase. Sales promotion, direct selling, advertising, and public relations may also influence the buyer's decision, but they do not involve a direct interaction between the buyer and the seller.

Two-Way Flow of Communication Between a Buyer and a Seller,often