result of an offer designed to generate interest in a product or service and a request for additional information is referred to as _________.

Question

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The result of an offer designed to generate interest in a product or service and a request for additional information is referred to as lead generation. Direct orders refer to the purchase of the product or service, traffic generation refers to the number of visitors to a website or physical location, indirect orders refer to a request for more information before making a purchase, and prospecting is the search for potential customers.

Result of an Offer Designed to Generate Interest in a Product