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Consumers Are Often Concerned That Some Marketing Efforts Are Invading

Question 301

Multiple Choice

Consumers are often concerned that some marketing efforts are invading their privacy.While this is a legitimate concern to consumers,the explanation by many marketers is that


A) if you voluntarily put information into a system, then anyone has the right to access it.
B) current legislation makes all financial transactions part of the Freedom of Information Act.
C) marketing provides a customer service; if consumers don't want to participate, they can avoid shopping where the practice of data sharing takes place.
D) the collection of data from businesses where customers have shopped allows marketers to satisfy their customers' needs more effectively by customizing programs specifically for them.
E) this is a reflection of current times and electronic communication; failure to use these methods will essentially put a company out of business and ultimately everyone will suffer.

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