Generation refers to the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information. This can include leads, inquiries, responses, or other forms of engagement from prospective customers. Options A, B, C, and D are more specific and do not encompass the full meaning of generation in the context of marketing.

Solved

Generation Refers to

Question 298

Multiple Choice

generation refers to

A) the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
B) direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
C) products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
D) the outcome of an offer designed to motivate people to visit a business.
E) the result of a direct marketing offer designed to generate interest in a product or service, and a request for additional information.

Correct Answer: