There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Question

Quizplus · Accepted Answer

A risk barrier occurs when consumers see physical, economic or social risks associated with adopting a new product. For example, it may involve the fear that the new product may not work as advertised, will be too expensive, or may have negative health effects. These risks can make consumers reluctant to try new products.

There Are Several Reasons Why a Consumer Would Be Reluctant