infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) support product.
E) unsought product.

Question

Quizplus · Accepted Answer

An unsought product is a type of consumer service that a prospective buyer may not initially want, and infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for this type of product. Burial insurance is a good example of an unsought product, as it is not something people typically think about purchasing until they have a specific need for it.

Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing