terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?
A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

Specialty products are unique and often have high status associated with them. Promotions for these products often focus on the exclusivity and uniqueness of the brand, emphasizing that owning it will set the consumer apart from others.

Terms of Promotion,which of the Following Type of Consumer Product