respect to promotion,which of the following strategies would most likely be used for unsought products?
A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising

Question

Quizplus · Accepted Answer

Unsought products are products that consumers do not actively seek out or think about purchasing, such as funeral services or insurance. Therefore, generating awareness is the most effective strategy for promoting unsought products. This can be done through advertising, public relations, and other promotional activities aimed at raising awareness of the product's existence and benefits. Offering sales promotions or stressing price and availability in advertising may not be effective for unsought products, as consumers may not have any interest in purchasing them regardless of the price or availability. Establishing the uniqueness and status of the brand and differentiating it from competitive brands can be effective for sought-after products, but not necessarily for unsought products.

Respect to Promotion,which of the Following Strategies Would Most Likely