Which of the following is MOST likely to be an example of an unsought product?
A) snow shovel
B) cell phone
C) gym membership
D) calculator
E) burial insurance

Question

Quizplus · Accepted Answer

Unsought products are those that customers don't actively seek out to purchase, and may not even think they need until they see or hear about them. Burial insurance fits this definition best, as it's not something that most people are likely to actively search for or consider purchasing until they're faced with the need for it. The other options (snow shovel, cell phone, gym membership, calculator) are more likely to be products that customers actively seek out and intend to purchase.

Which of the Following Is MOST Likely to Be an Example