new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains
A) three main steps: research, production, and distribution.
B) four distinct steps: research, evaluation, production, and distribution.
C) five key phases ranging from idea generation to creating the first prototype.
D) seven stages from new product strategy development to commercialization.
E) three phases: planning, implementation, and evaluation.

Question

Quizplus · Accepted Answer

The seven stages in the new-product process include new product strategy development, idea generation, screening and evaluation, business analysis, development, testing, and commercialization. This is the most comprehensive and widely accepted model for the new-product process.

New-Product Process an Organization Goes Through to Identify Business Opportunities