stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.
A) idea generation
B) product development
C) open innovation assessment
D) screening and evaluation
E) new-product strategy development

Question

Quizplus · Accepted Answer

Idea generation is the stage in the new-product process that involves developing a pool of concepts as candidates for new products. This stage typically involves brainstorming, market research, and other methods to generate a wide range of potential product ideas.

Stage of the New-Product Process That Develops a Pool of Concepts