Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?
A) new-product strategy development
B) idea generation
C) screening and evaluation
D) business analysis
E) development

Question

Quizplus · Accepted Answer

The new-product strategy development stage is where the strategic role of the new product is identified and aligned with the overall objectives of the firm. Idea generation is focused on generating ideas for new products, while screening and evaluation involves assessing the feasibility and potential of these ideas. Business analysis is concerned with analyzing the financial and market impact of the proposed new product. Development is where the actual product is created and tested.

Which Stage in the New-Product Process Has as Its Purpose