reason new products fail is that although most major corporations use a formal decision making process,occasionally they will "skip" a stage of the new-product process,often with disastrous results.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.
A) protocol
B) gate
C) task force
D) barrier
E) turnstile

Question

Quizplus · Accepted Answer

The term "gate" fits the context of the sentence as it refers to a stage in the new-product process where a decision is made about whether to proceed to the next stage or not. Many firms have gatekeeping mechanisms in place to ensure that any problems or issues are identified and resolved before moving forward with the new-product process. The other options, protocol, task force, barrier, and turnstile, do not accurately convey the meaning of the sentence.

Reason New Products Fail Is That Although Most Major Corporations