stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.
A) idea generation
B) screening and evaluation
C) business analysis
D) commercialization
E) development

Question

Quizplus · Accepted Answer

The development stage is the one that involves turning the idea into a prototype, by designing and engineering it, testing it, and making necessary modifications to improve its functionality and performance. Idea generation is the very first step, screening and evaluation refers to the process of filtering and assessing the most promising ideas, business analysis is about assessing the market potential and profitability of the product, and commercialization is the final step, when the product is launched and marketed to the public.

Stage of the New-Product Process That Turns an Idea on Paper