stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as
A) development.
B) market testing.
C) business analysis.
D) commercialization.
E) screening and evaluation.

Question

Quizplus · Accepted Answer

Market testing is the stage in the new-product development process where actual products are exposed to potential customers under real-life purchase conditions to assess their willingness to buy. This stage provides valuable information on the product’s market viability and helps the firm make informed decisions about whether to launch the product or make modifications based on customer feedback. Development involves creating and testing prototypes, while business analysis involves evaluating the product’s potential profitability. Commercialization is the final stage of the process, where the product is introduced into the market. Screening and evaluation happen initially in the process and involve assessing the feasibility and viability of product ideas.

Stage of the New-Product Process That Exposes Actual Products to Prospective