New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?
A) development
B) market testing
C) idea generation
D) screening and evaluation
E) business analysis

Question

Quizplus · Accepted Answer

Manufacturing issues regarding the new product become especially important during the development stage, as the product is being designed and prototypes are being created. This is the stage where problems with manufacturing processes, materials, and assembly can arise and need to be addressed before the product can be successfully launched in the market.

New-Product Strategy Development Calls for INGenius Co