Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.
A) idea generation
B) screening and evaluation
C) business analysis
D) market testing
E) commercialization

Question

Quizplus · Accepted Answer

In the market testing stage, the new product is exposed to potential customers under realistic purchase conditions to gauge their reactions and gather feedback. This helps the company to evaluate the product's potential success and make necessary modifications before launching it in the market. Therefore, based on the given scenario, option D is the best choice.

Burns Is the Owner of a Company Called TropicalSpice and Was