total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts is referred to as the

Question

Quizplus · Accepted Answer

Sales forecast is the most accurate choice for describing the total sales of a product that a firm expects to sell in a given time period. A prognostication is a general term and can refer to any type of prediction, not necessarily related to sales. Guesstimate implies a guessing approach without any concrete data or analysis. Marketing intuition can be subjective and unreliable, whereas market potential refers to the maximum possible sales that could be achieved under ideal conditions, not necessarily the sales that will actually occur. Therefore, B - sales forecast - is the best choice.

Total Sales of a Product That a Firm Expects to Sell