Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

Product adaptation involves changing the product in some way to make it more appropriate for a specific country or region's climate or preferences. This strategy allows for a product to better suit local tastes and needs, making it more appealing to potential customers. Product extension involves offering the same product in different countries without making any changes, while product customization involves modifying the product to meet the needs of individual customers or market segments. Product invention refers to creating a completely new product, while product integration involves combining two or more products into a single offering.

Global Companies Have Five Strategies for Matching Products and Their