Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

Product invention involves creating a new product to meet the specific needs and preferences of a foreign market, which aligns with designing a product to serve unmet needs in a foreign nation.

Global Companies Have Five Strategies for Matching Products and Their