people in the organization who actually use the product or service are referred to as __________.
A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

Question

Quizplus · Accepted Answer

Users are the people who actually use the product or service, while gatekeepers control access to decision makers, deciders make the final decision, buyers may have purchasing authority, and influencers have the ability to sway the decision-making process.

People in the Organization Who Actually Use the Product or Service