a buying center,__________ have the formal or informal power to select or approve the supplier that receives the contract.
A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

Question

Quizplus · Accepted Answer

Deciders are the members of a buying center who have the formal or informal power to select or approve the supplier that receives the contract. They make the final decision on which supplier will be chosen. Other members of the buying center include gatekeepers, influencers, buyers, and users who may have varying degrees of influence in the decision-making process.

A Buying Center,__________ Have the Formal or Informal Power to Select