the salesperson for West Plains Band Saw talked to a group from Conner Industries,he overheard one of the men on the production line saying,"This band saw has a 36-inch wheel that could really save us time,and with its adjustable height,it can be operated by someone tall like me and by some of our shorter workers.I bet this would speed up production time by 30 percent.Why don't we order this band saw?" The person the salesperson heard giving input has which buying center role?
A) purchasing agent
B) decider
C) buyer
D) user
E) motivator

Question

Quizplus · Accepted Answer

The person on the production line who mentioned the benefits of the band saw is most likely a user of the product, as they are speaking from their personal experience and how it would benefit them in their job. The other roles listed (purchasing agent, decider, buyer, motivator) are all involved in the buying process, but do not necessarily have direct experience using the product like the user does.

The Salesperson for West Plains Band Saw Talked to a Group