a buying center,__________ affect the buying decision,usually by helping define the specifications for what is bought.
A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

Question

Quizplus · Accepted Answer

The influencers in a buying center are those who affect the buying decision by helping to define the specifications for what is being purchased. Gatekeepers are those who control the access to information or decision-makers, buyers are those who make the final purchase decision, deciders are those who have the authority to make the final decision, and users are those who will use the product or service after it has been purchased.

A Buying Center,__________ Affect the Buying Decision,usually by Helping Define