________ encompasses the strategies, processes, and information systems an organization uses to build and maintain relationships with its current and prospective users.
A) Enterprise resource planning systems
B) Customer relationship management
C) Human capital management
D) Customer analytics

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) encompasses the strategies, processes, and information systems that an organization uses to build and maintain relationships with its current and prospective customers. CRM helps businesses understand their customers' wants, needs, and behaviors, enabling them to provide personalized experiences that improve customer satisfaction and loyalty.

________ Encompasses the Strategies, Processes, and Information Systems an Organization