An online clothes selling Web site has a low rate of customer retention. Which of the following can help increase its customer retention?
A) using uninvited pop-up chat to encourage customers to buy products
B) using CRM to track customer behavior when they visit the site
C) promoting the Web site through conventional advertising to gain visibility
D) building seamless financial workflows

Question

Quizplus · Accepted Answer

Using CRM (Customer Relationship Management) to track customer behavior when they visit the site can help identify the reasons behind the low rate of customer retention and allow the site to make changes to improve the user experience and keep customers coming back. Uninvited pop-up chat may annoy customers, conventional advertising may not be effective in reaching the target audience, and building seamless financial workflows may not directly impact customer retention.

An Online Clothes Selling Web Site Has a Low Rate