Which of the following metrics is useful for evaluating CRM strategy?
A) turnover costs
B) average performance ratings
C) total revenue
D) demand forecast accuracy

Question

Quizplus · Accepted Answer

Total revenue is a useful metric for evaluating CRM strategy as it allows for tracking the impact of customer relationship management efforts on sales and overall revenue. Turnover costs, average performance ratings, and demand forecast accuracy may be important metrics in other areas of business, but are not directly related to evaluating the effectiveness of a CRM strategy.

Which of the Following Metrics Is Useful for Evaluating CRM