When individuals become satiated through numerous exposures to an ad, and both their attention and retention decline, this is known as:
A) repetition.
B) advertising wearout.
C) reminder advertising.
D) the three-hit theory.

Question

Quizplus · Accepted Answer

This phenomenon is known as advertising wearout, where the effectiveness of the ad decreases after repeated exposures, leading to a decline in attention and retention. Repetition (A) can be a useful tactic in advertising, but there is a point where it becomes excessive and leads to wearout. Reminder advertising (C) is a strategy to remind consumers about a brand or product they have already been exposed to, and it is not necessarily related to wearout. The Three-hit theory (D) is a model that suggests consumers need to be exposed to an ad three times before it has an impact, and it is not directly related to wearout.

When Individuals Become Satiated Through Numerous Exposures to an Ad