When Omo washing liquid came out with an Omo sensitive liquid, the new product was an example of:
A) leading line extension.
B) product category extension.
C) classification extension.
D) product form extension.

Question

Quizplus · Accepted Answer

When a brand like Omo introduces a new variation of an existing product (in this case, a sensitive version of their washing liquid), it is considered a product form extension. This means they are expanding the forms or variations within the same product category, rather than introducing a completely new category or fundamentally changing the product's classification.

When Omo Washing Liquid Came Out with an Omo Sensitive