Campbell's soup company continues to add new food products to its product line under the Campbell's brand name. This is known as:
A) corporate marketing.
B) family branding.
C) capital branding.
D) licensing.

Question

Quizplus · Accepted Answer

Family branding is the practice of using a single brand name for multiple related products. Campbell's soup company using the Campbell's brand name for their new food products is an example of family branding. Corporate marketing refers to promoting the overall image and reputation of a company, capital branding is not a commonly used term in marketing, and licensing involves allowing another company to use your brand name or intellectual property for a fee.

Campbell's Soup Company Continues to Add New Food Products to Its