_____ is the practice of marketing a whole line of company products under the same brand name.
A) Corporate marketing
B) Family branding
C) Capital branding
D) Licensing

Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding, is the practice of marketing a whole line of company products under the same brand name. This type of branding can improve brand recognition and loyalty among customers, as they associate positive experiences with the brand name across different product categories.

_____ Is the Practice of Marketing a Whole Line of Company