The product imitator hopes that the consumer will ______, whereas the market leader wants the consumer to ______ among similar stimuli.
A) discriminate; select
B) generalise; discriminate
C) select; generalise
D) none of the above

Question

Quizplus · Accepted Answer

The product imitator wants the consumer to generalize, meaning to not see a significant difference between their product and the original, leading to a purchase decision based on perceived similarity. On the other hand, the market leader wants the consumer to discriminate among similar stimuli, recognizing and preferring their product over others due to its unique qualities or brand strength.

The Product Imitator Hopes That the Consumer Will ______, Whereas