_____ is allowing a well-known brand name to be affixed to products of another manufacturer.
A) Corporate marketing
B) Family branding
C) Capital branding
D) Licensing

Question

Quizplus · Accepted Answer

Licensing is the process of allowing a well-known brand name to be affixed to products of another manufacturer. This is done through a licensing agreement, in which the owner of the brand grants permission for others to use the brand in exchange for royalties or other forms of compensation. This allows the brand to generate additional revenue and expand its reach without having to design, manufacture, or distribute the products itself.

_____ Is Allowing a Well-Known Brand Name to Be Affixed