Which of the following statements about virtual communities is not true?
A) Virtual communities provide an opportunity for marketers to address consumers with a particular common interest.
B) Virtual communities can also be referred to as 'cyber-communities'.
C) The exchange of knowledge that can take place within a virtual community can help a poor product sell faster.
D) Today's communities are much more broadly defined as 'sets of social relations among people'.

Question

Quizplus · Accepted Answer

The exchange of knowledge within a virtual community typically leads to more informed consumers, making it harder for a poor product to sell faster because consumers are better able to share and access reviews and experiences.

Which of the Following Statements About Virtual Communities Is Not