_____ is the process by which one person informally influences the actions or attitudes of others without commercial motives.
A) Advertisement
B) Promotion
C) Opinion leadership
D) Sales

Question

Quizplus · Accepted Answer

Opinion leadership is the process by which one person, known as an opinion leader, informally influences the actions or attitudes of others without commercial motives. This can happen through word of mouth, interpersonal communication, or social media. Advertisement, promotion, and sales all involve commercial motives and are typically more formal than opinion leadership.

_____ Is the Process by Which One Person Informally Influences